In today’s digital era, establishing an online presence has become necessary for businesses across all industries, and dental practitioners are no exception. Gone are the days when dental clinics relied solely on newspaper ads and television commercials to reach their target audience. In addition to traditional marketing methods, dentists must switch to digital marketing strategies to effectively enhance brand awareness and promote their services.
By leveraging various digital channels such as search engines, social media platforms, and e-mail marketing, dentists can target specific demographics and capture the attention of potential patients in a highly personalized manner. This article will discuss 10 essential dentist digital marketing strategies that will help grow a dental practice.
Website Optimisation: The most important step before any online strategies are used is to build and optimize a website for your dental practice. It is important to ensure the website has the right keywords, optimized for mobile, laptop and Tab. The website should have call-to-action buttons, making it easier for the users to reach out to you. Your patients will always look up your website to build trust in your brand, booking for appointments, see what services you offer and more. Hence, the website must provide accurate and detailed information to attract new patients and retain existing ones.
Local SEO: Your patients are right next door, so it is very important to set up your Google business so your clinic is visible to the local patients. This process helps in driving patients to you quicker. When you set up your Google My Business listing, provide accurate information about your clinic’s address (you can add a Google Map directions link), your name, phone number, website link, and business hours. Ensure this information is the same on your website and other social media channels. You can also use call-to-action buttons for patients to book appointments with you. To target specific patients, use Facebook and Google ads. Add your business to online directories.
Landing Page Optimization: Creating a well-designed landing page and optimizing it is crucial for converting website visitors into actual patients for your dental practice. Optimizing this page to the maximum so you reach your target audience is important. This page needs to have Call to Action buttons that compel the user to take action, use appealing headlines, and optimize the site with proper keywords to reach the local audience. Make sure the landing page is mobile and Tab friendly. The landing page should be easy to navigate so the users don’t feel bombarded with information and visuals.
Pay-Per-Click (PPC) Advertising: Pay-per-click ads are the most effective way to target the right audience, increasing the chances of converting them into patients. You can create PPC Ads with Google ads and Facebook Ads as they help target specific geographical areas, people looking for dentists, and certain age groups. According to the business goals, PPC can be used for targeting. If you are a business that caters to certain income level groups, then that can be a targeting factor using Google and Facebook ads. You get visibility on Google using PPC ads, which otherwise takes longer to achieve. Using PPC ads, you can track the progress and see what works for your business and what can be done differently to drive more results.
Video marketing: Video marketing is a great tool to showcase your work to your patients, ensuring building trust with them. You can showcase various aspects of your business, from your office space to patient testimonials. You can also answer common questions about dental health that patients usually have through videos. Use these videos on your website, YouTube and other social media channels to drive traffic and generate leads. You can also use Video Advertising to promote your content to generate leads. Ensure your videos are optimized to search engine standards by using relevant keywords in your title and description. Make your videos visually appealing and use high-quality videos so they can perform well.
- Email Marketing: E-mail marketing is a great tool to keep in touch with your existing patients and build trust with your potential patients. Send them about the offers that you are having, reminders about appointments, any new update/news in the dental field and other patient testimonials, especially with surgeries. Get E-mail from your website and social media followers to target potential patients. Personalize your E-mails and use E-mail campaigns to see how effective your e-mails are. Be regular with your E-mails but don’t spam them.
Content Marketing: Content marketing is an essential tool to educate your patients or potential patients. Some tools like blogs give dental-related information that educates your patients to make informed decisions. Content marketing is the space for you as a dental practitioner to showcase your case studies on successful surgeries and the whole procedure to do so. You can use patient testimonials and advice to make patients aware of dental health. Use simple ways to show and explain dental procedures to make it easy for the patients to know what they are getting into. Effective content marketing will drive traffic to your website.
Reputation Management: A user searching for a dentist because of PPC and Facebook Ads reaching your website, upon reaching, may not be satisfied or may read negative comments about the business. In such situations, Reputation Management comes into play. You must have good Google reviews, yelp reviews, and more for potential patients to build trust. As a practitioner, you must monitor any negative results online and take necessary actions not to damage the business’s reputation. You can improve your brand’s reputation by asking your patients to leave honest reviews on Google and other social media platforms. Be active by responding to the patients, as this is a good way to connect with them on an interpersonal level, and if you see any negative responses, then address the issue and solve the problem.
Social media marketing: Social media presence is a key factor in Dental’s digital marketing strategy. Social media helps connect you with your patients and potential patients effectively. It allows you to interact with your patients personally, which no other platform manages to do. Releasing your business on social media platforms like Facebook, Instagram, and LinkedIn is important. Use these platforms to share tips on dental health and more personal and up-close information about your practice. Help the patients get to know you as a person. Post consistently with engaging content on social media platforms. Use social media ads to drive awareness about your brand and track your ad campaigns.
Tracking and analysing Paid Ads: The last step in the process, but crucial, is to track your Ad campaigns and analyze them to do better targeting to gain leads. There are various tools to track your Google ads and social media ads. By understanding each ad campaign’s performance, you can develop better business goals and strategize accordingly. This information will help you understand the different targeting methods that can be used for different types of campaigns.
Does this sound like too much work and overwhelming? That is why Unleashdental is at your service to provide the necessary information and care for your digital marketing needs. We provide services like landing page lead generation, Facebook or Google ad setup, optimized campaigns for better CPC, CPA and leads and Remarketing campaigns for your dental marketing needs.